Start before you’re ready

I spoke at a conference last week for my company supporting authors in building their brands and getting more PR spotlights.

It was a thrilling experience with a lot of pinch-me moments … one piece of advice that I offered up for authors wanting to build a big buzz around a best-selling book launch (I’m a book coach in my 9-5 for those who didn’t know:) 

I got to drop a lot of book puns during the Book Cover Awards …

“What are we COVER-ing today, Michael?”

and for those who had the ‘spine’ to survive all our book-related dad jokes, I think the audience was really ‘lit’ up by them.

One of the pieces of advice I had was about sharing the journey on publishing a book early and often.

Even the parts that aren’t sexy, or filtered, or sometimes even fully processed. 

Because we all have to start somewhere. Which is what I plan on doing for WordplayFest. Sharing the journey up to November 15th–you’re gonna hear about the highlights, lowlights and in-between. 

Sometimes I get a little bit stuck in my own head. I’ll stay up late tweaking the event page, thinking: “It’s not ready.”

But we’re all recovering perfectionists because if we didn’t start until it was ready than we’d never get the page live.

We’d never hit “publish.”

We’d NEVER SHIP IT. Whatever you’re shipping may still look like a piece of ship, but at least now you’re sailing, baby!

Just kidding. I’m sure it’s good enough.

‘Start’ before ‘you’re ready.’

Because it comes way in the dictionary.

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